The consumer goods industry is one of the key sectors in our economy. The products are in daily use – be it fashion, sporting goods or consumer electronics. The processes in production, logistics and sales require permanent adaptions and optimizations to the changing market changes in ordert o remain competitive.
The same is true for the communication media in our country. Almost daily new formats in print, online as well as on TV and radio appear on the market and therefore create an ever growing competitive pressure.